Meetings & Incentives

---Japan. Exceeding Expectations---

Newsletter                                                                                    March 2008

HOT TOPICS

© Kanazawa City

      Japan in the Spotlight

        Japan is Leading the Way

 

      Destinations Given Recognition

        Utoco Deep Sea Therapy Center & Hotel

        Windsor Hotel Toya Resort & Spa

 

      Japan Climbs in the Rankings

        Japan is Now the #7 Ranked Destination

        A Country on the Rise

 

      Ryoan-ji Temple

        Smithsonian Magazine's Report

 

      Michelin Restaurant Guide

        Tokyo Scores Highly!

 

      EVT Explores Adventure in Japan

        An Award Winning Trip

 

Japan In The Spotlight

 

 

 

 

  

 

Japan is Leading the Way

 

 

Japan is getting its recognition as one of the must-visit destinations in the Luxury travel market.  In recent years, Japan has been chosen high rank in the travel related magazines. MICHELIN restaurant guide gave Tokyo the most stars in the world in its first venture in Asia. In the MICE market, EVT Marketing Group in Australia won a Most Outstanding Travel Reward Program at 2007 SITE Crystal Awards Recognition Program for their Yamaha Incentive programs in Japan. Japan is not just about the history and technology, it is also exciting, with many first class attractions

 

Destinations Given Recognition

 

Utoco Deep Sea Therapy Center & Hotel

and The Windsor Hotel Toya Resort & Spa

Japan is one of the world class vacation destinations, and two of the country's locations are selected in Travel and Leisure 2008 special feature on the 100 Greatest Trips; Utoco Deep Sea Therapy Center & Hotel and the Windsor Hotel Toya Resort & Spa. An internationally renowned make-up artist and cosmetologist, Shu Uemura created Utoco Deep Sea Therapy Center & Hotel on the easternmost tip of Japan's subtropical Shikoku Island.  The Center features a special facial and body treatment which utilizes uncontaminated deep-sea water nurtured in the area. Soaking in the outdoor whirlpool, guests watch the Pacific slosh upward against volcanic rocks. The Windsor Hotel Toya Resort & Spa site is in the middle of a wide-open space in Hokkaido, Japan's northernmost island. During winter, visitors can be immersed in peaceful and serine surroundings viewing scenery covered by silent snow from the hotel located right by Lake Toya. Guests can relax and rejuvenate in a natural hot spring with an outside view after skiing world class powder snow. In 2008, the G8 summit will be held on the banks of Lake Toya.

 

Japan Climbs in the Rankings

Japan's Popularity Continues to Grow

© Y.Shimizu

On June 2007, Travel Weekly conducted an online survey for 2,372 U.S. adults about countries in the world that they want to visit for a vacation, if cost were not a concern. Japan 's popularity is soaring, with the largest increase among destinations.  This year it broke into the top 10 by jumping from 11 to 7.  In the Asian region, Japan was ranked as the number 1 destination, followed by China which ranks as number 15.

© Nara Prefecture

In September, Travel Agent announced the result of a survey, "Asia Travel Intentions 2007".  This survey was conducted by VISA, and was given to 5,000 international travelers. Of those surveyed, 52% said they would consider  Asia as their next travel destination, a 9 % increase over 2006. Thailand was rated number 1 among Asian destinations, followed by Japan and China.

 

 

Ryoan-ji Temple

Smithsonian Magazine's Report

Smithsonian Magazine's January 2008 issue chose Ryouanji-temple (Rock garden) in Kyoto as one of 28 places in the world that one must see before one dies.  Ryoan-ji has its origins in the middle of the 15th century, when the villa of a court noble was converted into a Zen temple. Having once been destroyed by fire, the present building was rebuilt at the end of the 15th century. The Hojo Garden is known for its Karesansui-style garden, which expresses the ocean and mountains through an arrangement of white sand and stone. The simple arrangement of just 15 stones and white sand expresses the world of Zen. With its low white earthen wall in the background, it is said that this garden expresses islands amidst the expansive ocean. This garden is so famous that when people think of stone gardens they think of Ryoan-ji.

 

 

Michelin Restaurant Guide

Tokyo Scores Highly

For its first venture into Asia, the MICHELIN restaurant guide chose Japan! The guide offers a selection of the best hotels and restaurants in the center of Tokyo, a total of 178 establishments, including 28 hotels and 150 restaurants. Available in English and Japanese versions, the MICHELIN guide Tokyo 2008 has one outstanding feature setting it apart from other guides in the collection: All the restaurants in the guide have been awarded at least one star.  The initial selection includes 8 restaurants with three stars, 25 with two stars, and 117 with one star. With 191 stars in all, Tokyo has become the world leader in gourmet dining with more starts than any other city in the world.

For more information: http://www.michelinmedia.com/pressSingle/value=MCH2007111952432

 

 

EVT Explores Adventure in Japan

An Award Winning Trip

 

EVT Marketing Group, based out of Australia, recently received a 2007 Site Crystal Award for a program in Japan.  This program, called "Take a Bigger Bite" was organized for Yamaha Australia and Yamaha New Zealand Pty Ltd.  The program was designed to build brand awareness and loyalty, by rewarding its top motorcycle and marine dealers' staff as well as Yamaha's internal staff.  The program not only rewarded the success of the staff, but allowed them to see the company's headquarters and factories to build familiarity with the company.

Due to the geographic location of the participants, many of them had traveled to Japan 's larger cities before.  Because of this, EVT Marketing group organized a trip that spanned all of Japan; a trip that took them skiing in Hokkaido (the far most Northern Island) and enjoying the beaches of Okinawa (the far most Southern Island).  They truly took advantage of Japan's geographic diversity.

In Okinawa, private sessions were arranged in two museums with presentations from World War II survivors.  EVT also arranged for many events to take advantage of Okinawa's beautiful beaches.  There were helicopter rides over coral reefs, beach volleyball games, and the main event, a beach party.  The visitors donned tropical garb and were taken to a tropical botanical garden.  They were then taken to dinner and were treated to Okinwanan entertainment, including stick fighters, lion dancers, fisherwomen dancers and bingata dancing.  The reception then was moved back to the gardens for fireworks and dancing.

In Hokkaido, a group consisting mostly of first time skiers (90%) got to experience one of the world's greatest places to ski.  EVT provided all equipment and private lessons for the entire group.  Exclusive use of the resort's snowmobiles was granted to the visitors.  There was more to do in Hokkaido than just snow sports.  The hotel shuttled the guests via bus and gondola to the highest peak to enjoy the magnificent views.  Guests were also treated to a picnic on a reserved area of the slopes, as well as non-snow games, such as basketball and table tennis.

The tour of Japan also included a trip to Tokyo .  Here the gusts were shown the basics and meditation and experienced a tea ceremony at a Zen temple.  The trip's farewell dinner took place at the Four Seasons.  This was no ordinary dinner, however.  The restaurant's ballroom was converted into a television set and the guests got to witness a live taping of " Tokyo 's Got Talent," a local television show.

EVT put together a program that highlighted Japan's cultural and geographical diversity.  The program also proved to be very profitable, with clear business results.  Program costs stayed below 1% of total turnover, with incremental business derived reaching $21.7 million, leading to a return on investment of 10% cost on overall growth gained.  Warranty returns rose 22.9% and Yamaha experienced a 26% growth in finance contracts.  The combination of measurable business results and unique experiences truly made this incentive program a winner!

To learn more about this incentive program, please go to http://www.japantravelinfo.com/mice/index.php

 

 

 

For more Japan travel information, visit http://www.japantravelinfo.com


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(c) Japan National Tourist Organization

 

 

 

 

 

 

 

 

Japan Convention Bureau
Japan National Tourist Organization
Tel: 212-757-5641 ext. 21
Fax: 212-307-6754
Email: mailto:mmotegi@jntonyc.org