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JNTO Launched Spanish Website for The Hispanic Market in The US


JNTO LAUNCHED SPANISH WEBSITE FOR THE HISPANIC MARKET IN THE US

New York, August 21 – Following the launch of the Portuguese website, JNTO has introduced a new version in Spanish on August 15, 2008.  As part of Visit Japan Campaign, JNTO has started marketing approach to the Hispanic market in the United States this year, and the JNTO’s Spanish website is going to be the most significant information source to Spanish speakers of Japan tourism.

With the fastest growing population in the United States, the Hispanic market is nothing to ignore in terms of the US market, and JNTO considers the Hispanic high-end market has strong interest in history and cultural difference and the Spanish website would become the best tool to promote Japan as a vacation destination to this market.

Although JNTO ran a temporary Spanish website during the 2002 World Cup Soccer which Japan co-hosted with South Korea, but it was closed after the international event.  This is the first official launch of the permanent Spanish online information source.  The address of this website is http://www.japantravelinfo.com/es/.

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Contacts:
Nori Akashi, Public Relations Manager
nakashi@jntonyc.org
Japan National Tourist Organization
One Rockefeller Plaza, Suite 1250
New York, NY 10020
Tel: 212-757-5641, Ex. 19
Fax: 212-307-6754
www.japantravelinfo.com

Information is provided as a courtesy to users of this website. Though the JNTO endeavors to ensure the information is accurate, users of the information are to act on such using their own judgement and at their own risk. Neither the JNTO nor any holder of copyright to the information shall be held responsible in any way whatsoever for any loss or misunderstanding, either direct or indirect, that is incurred as a result of utilizing the information.


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