Press Releases

For Immediate Release

Contact:
Nori Akashi, Public Relations Manager
nakashi@jntonyc.org
Japan National Tourist Organization
One Rockefeller Plaza, Suite 1250, New York, NY 10020
Tel: 212.757.5641, Ex. 19
Fax: 212.307.6754
www.japantravelinfo.com

Visit Japan Runs in Daytona!

New York City, New York – January 29, 2009  Japan’s official tourism campaign “Visit Japan” debuts in NASCAR, one of the five largest sports events in the United States.  In collaboration with the Visit Japan Campaign, an experienced Japanese race car driver Shigeaki Hattori forms the team Hattori Racing Enterprises (HRE) with a rookie driver Michael Annett for the opening race of 2009 ARCA RE/MAX Series of NASCAR.  Their team car, a Toyota Camry with Toyota TRD engine, carries Visit Japan’s campaign graphics in NASCAR’s Lucas Oil Slik Mist 200 race at the Daytona International Speedway in Florida, NASCAR’s birth place.  Hajime Tsutsui, an emerging Japanese textile designer decorates the car body with the Visit Japan Campaign logo and other Japanese elements.  This Car 01 Yokoso! Japan TOYOTA will be running in the race on February 5, 6, and 7.

For more information contact:

Akihiro Obata

aobata@jntonyc.org

Japan National Tourism Organization

One Rockefeller Plaza, Suite 1250, New York, NY 10020

Tel: 212-757-5641, Ex.18

Fax: 212-307-6754

www.japantravelinfo.com­

For information on the NASCAR race events:

Hattori Racing Enterprises

Attention: Ms. Satomi Kitabayashi

satomik@hre.us.com

Tel: 704-663-0020

Fax: 704-663-0030